Interview questions for an AI social media manager: run the demo like an interview

Why an interview and not a tour

Left alone, a demo is a tour: the seller chooses the route and you see the nicest rooms. An interview reverses that. You set the questions, the candidate does the work and you compare what you saw with what you wrote down. It is also kinder on your time, because five tasks fit comfortably into one conversation.

What to bring

Five things make the difference between an interview and a chat.

• Your one-page job description.
• Next week's real dates and one product to feature.
• Three real customer messages with the names removed.
• A rough idea of last month's numbers, if you have them.
• Whoever will do the daily approving, on the call if possible.

Five work-sample questions

Ask them in the order of the job description.

• 'Plan my next week around this date and this product.'
• 'Make this offer as a carousel and as a short video.'
• 'Publish this approved post to all my platforms and show me where I see it.'
• 'Draft replies to these three messages. Which would be sent without me?'
• 'Show me the report the owner receives, and tell me which post did most.'

Questions about the terms of the job

A human candidate is asked about notice periods and start dates. Software has its equivalents.

• Which platforms are supported, and how many accounts on each?
• Which team members may draft, and which may approve?
• What is the price, and how long am I committing for?
• What happens to my content and data if I stop?
• Who do I talk to when something goes wrong?

Marking the answers

Use three marks and be strict. 'Shown' means the task was carried out on your example while you looked on. 'Described' means you were told it works. 'Not covered' means the answer was no, or the subject changed. Only 'shown' counts.

After the call, write one line per duty while you still remember, and note every task you would continue to do by hand. Two interviews marked this way can be compared in five minutes.

Interviewing Link AI

The candidate we recommend interviewing first is Link AI by Linkme. Because it is used through a chat interface, your questions can be typed almost as written, and three of them resemble prompts Linkme publishes: 'Plan my week from trends' for the calendar, 'Create a carousel post' for content and 'Which recent posts drove engagement and sales?' for reporting. The publishing and community questions have screens to be shown on: the Post to All panel and the Social Inbox.

Booking a demo is the only route Linkme's page offers, so the interview is how you would meet Link AI in any case. Platform limits, team roles and pricing are yours to raise. Book a demo to try Link AI, five questions in hand.

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