The content duty: testing what an AI social media manager can make

The content line on the job description

The line reads: makes the images, short videos, carousels, stories and captions for the weekly plan. This is the duty that separates a manager from a calendar. It is also where most of the hours go when a person does the job, which is why it deserves the hardest test.

The formats to ask for

Each format does a different job, so ask for more than one.

• Image post. One clear picture and a caption. The everyday unit.
• Carousel. Several frames that teach something or show a range.
• Story. Quick, timely and soon gone. Suits reminders and behind-the-scenes moments.
• Short vertical video. A Reel or similar clip, often built on a format people already recognize.
• Caption. The words under any of these: what it is, why now, what to do next.

A work sample for the content duty

Pick one product or service you sell every week. Ask for the same offer as an image post, a carousel and a short video. Using one offer for all three shows you range, and it makes weak spots obvious. As an example, a bookstore might ask for all three around a signed-edition table on Saturday.

Give the product what a new employee would get: the name, the price, the date and one sentence on who it is for. Then stop helping.

The approval standard

Read each piece twice, first as a customer scrolling past and then as the owner, with five questions in mind.

• Is it clear within a second or two what is being offered?
• Are the facts right: name, price, date, place?
• Does it sound like your business, or like anyone's?
• Does the video make sense with the sound off?
• Would you post it today without touching it?

Pass or fail

'Yes, with one small fix' is a pass. 'I would rewrite it' is a fail on this duty, however good the product looks elsewhere.

What made content cannot supply

Generated images and video suit announcements, offers and explainers. They cannot stand in for a real photo of today's special, your actual team or a customer's finished haircut. Plan to supply real material where literal truth matters, and say so on the job description.

Check claims as well. A caption that invents a detail about your product becomes your responsibility the moment it is posted.

Link AI and the content duty

The product we recommend testing on the content duty is Link AI by Linkme. Making the images and videos is part of Linkme's one-line description of it, and two of the example prompts are format requests: 'Create a carousel post' and 'Create a story post'. For video, Linkme illustrates the content creator role with a POV Reel, 15 seconds long, built on a trending format with trending audio attached. As with everything Link AI prepares, the approval is yours.

One thing to ask is how your own photos and footage can be used. Book a demo to try Link AI and request your one offer in three formats.

Connected entries

Questions & answers